A review of the history and literature of strategies for managing change shows these 9 reasons for programme failure:
(4) Lack of leadership – The initiative needs a programme director with a transformational leadership style who is leads from the front – and is seen to be doing so and who totally owns the programme. If this role is not fulfilled – then the change management programme will fail.
(5) How people see the change initiative – People need to see what the change programme is all about and why it is necessary. They need to feel some form of connection with the reasons for the change and what is hoped to be achieved by it. They need to feel that it is worthwhile and necessary and something they are broadly in agreement with and that they can support.
(6) Lack of trust – People are sick and tired of reorganisations and restructurings and all of the insecurity that this engenders. Senior management and especially the programme director need to create an atmosphere of trust – otherwise fear and mistrust will have a corrosive effect and jeopardise the change management initiative.
(7) Under-resourced – It essential to the delivery of successful strategies for managing change that they are fully resourced with with the necessary people, training, time and budget. An under-resourced programme sends the message that senior management don’t really care and haven’t really thought it all through. So if “they don’t care – then why should we?”.
(8) Change resistance – If the impact of the change management initiative hasn’t been fully defined and explained to those people who are most affected by it, then it is very likely that they will resist the change. If the company has a history of “deck chair shuffling” then the level of negativity and resistance will increase.
(9) Unrealised benefits – if the processes of defining, managing and realising the benefits of the change are not handled properly, then the new capabilities may not be fully utilised or sustained. It is the role of senior management – via the programme director – to ensure that this is fully managed from the outset of the change programme.
– Stephen Warrilow